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Data Model for Digital Transformation   
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Digital Transformation Layer

This is shown in more detail below.

Digital Transformation Layer
Approach to Digital Transformation

I am helping a number of Clients to undertake a digital transformation program, with a strategic commitment to be more customer centric.

The challenge is to evolve from being a product driven, B2B business into a services and contractual business with an evolution to become a B2C business model.

To achieve these goals, a programme has been established to drive a Customer focused CRM initiative, involving the implementation of Oracle EBS, SAP and Salesforce.

A team consisting of internal stakeholders and SMEs is usually created and can be augmented with additional skills in CRM, Data Governance, Data Modelling and Architecture.
I sometimes recommend 'Getting Started with Self-Service, by Gooogling for 'Self-Service Digital Transformation'.
This usually starts by building a Customer Data Platform
The UK Government has a good blog on "Building a Platform"

Conceptual Data Model

Conceptual Data Model
We have included features from :-
  • Customer Experience Management
  • Customer Journey Mapping (Basic) and (Complex).
  • Customer Lifetime Value
  • CRM Customer Metrics
  • Know your Customer
    Our Customer Experience Management Layer ensures a consistent User Interrface.
    Proof-of-Concept (POC)
    Priorities :-
    1) Create Reference Data
    2) Create Master Data
    3) Create Transaction Data
    4) Create Generic (Data) Platform
    Development Environment :-
    Oracle Login(dba/m3)
    Development Tools :-
    We will develop PoC Applications using Oracle with Apex and SQL, IoT and reviewed against (alphabetically) :-
  • Domo
  • IBM Bluemix Garage in London
  • NetSuite
  • Salesforce
    In the Conceptual Data Model on the left We have incorporated Data Models for :-
  • Know your Customer
  • Customer Journey Mapping

  • Barry Williams
    Principal Consultant
    Database Answers Ltd.
    London, England
    June 19th. 2016

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